Marketting Online

Pay Per Click

Program ini akan membayar anda dari setiap banner yang diclick oleh pengunjung atau visitor dengan catatan bahwa seluruh "click" yang terjadi adalah Unik. Setiap pengunjung yg datang ke blog Anda dan kemudian meng-klik iklan Google yg ada di situ, maka Anda sebagai pemilik blog (publisher) akan mendapat jatah bagian dari Google. Besarnya bervariasi, tergantung iklannya.Ada tiga komponen dalam google adsense yaitu : Advertiser atau pemasang iklan, Company (Google Inc) dan Publisher yakni pemilik blog/website yg ditumpangi iklan google. Setiap ada iklan yg diklik oleh pengunjung (bukan oleh Anda), maka Advertiser membayar kepada Google Inc. Bayaran tersebut oleh Google Inc. sebagiannya dibagikan kepada kita sebagai publisher. Semuanya terkalkulasi secara otomatis dg teknologi IT yang dimiliki Google. Jadi, kita sebagai publisher tidak boleh main curang dg mengklik sendiri iklan-iklan diblog kita, karena pasti akan ketahuan. Dan apabila ketahuan, maka akan diberi peringatan satu kali, dan dipecat apabila melakukan lagi.

Publisher
Publisher adalah pemilik situs/web/blog

Advertiser
Advertiser adalah para pemasang iklan, yang bannernya terpasang pada situs anda.

Referral
Adalah suatu program yang mengharuskan anda memberi referensi pada pengunjung lain, dan bila mereka mengikuti program tersebut, maka anda akan dibayar, tentu dengan aturan main dan kesepakatan yang ditentukan sebelumnya antara anda dengan pemilik program tersebut.

Afiliate Martketting typically refers to an Electronic commerce version of the traditional agent/referral fee sales channel concept. An e-commerce affiliate is a website which links back to an e-commerce site such as Amazon.com. When the readers of the website click on the link, they are connected to the e-tailer and if they purchase a product or service from the said site the affiliate receives a small payment (depending upon the e-commerce site policies), usually a percentage of the money the customer spends.

However, as the e-commerce continues to evolve, e-commerce affiliates are no longer restricted to website owners. Bloggers and members of different online community forums can be affiliates as well. Many emerging affiliate programs are now accepting bloggers and individuals, not necessarily webmasters, to be affiliates.

Affiliates can also be referred as publishers. The Hotel and Travel Industry uses affiliate marketing to a large extent.

Affiliate Marketers don't necessarily have to be Affiliate Marketers specifically. Sometimes such marketers can actually be the e-commerce web site that actually sells the products and services. The advantage of this method of marketing is that it cuts out the middleman but it does require the affiliates to have a high degree of trust in the software and people behind the e-commerce web site in question.

An affiliate network is a value-added online media intermediary, providing services including aggregation, distribution of creative materials, and campaign performance tracking/reporting, for affiliate merchants and affiliates.^[1]

For affiliate merchants, services can include providing tracking technology, reporting tools, payment processing, and access to a large base of affiliates. For affiliates, services can include providing one-click application to new merchants, reporting tools, and payment aggregation.

The networks are free to join but can be hard to find. They sometimes call themselves names like "marketing solutions provider", "pay-for-performance network", "cost-per-action advertising network", or even "performance-based online marketing services company". They can provide pay-per-lead (PPL), pay-per-sale (PPS), pay-per-action (PPA) – sometimes called cost per action (CPA) – and pay-per-click (PPC) offers from merchants that you promote on your web site or in your newsletter.

Some affiliate networks allow almost anyone to join. Others insist your site must receive a certain number of visitors. Some also let you see a directory of the merchants in the network before you join, whereas others show you their list of offers only after you join.